Nothing Sells Like Repetition

Marketing and advertising has long used techniques based on self-hypnosis. Savvy Marketers know that a message repeated again and again can sink into the deepest subconscious level of a person's mind. Repetition of a message is so effective in triggering self-hypnosis that we begin to hum or sing those Madison Avenue advertising jingles. Example: When I say "Spearmint Gum" your mind probably thought of "Double Your Flavor, Double Your Fun".

Competition is the hallmark of all Marketing and Sales and it is essential to be focused, strong, full of energy and motivated to be a success. Therefore, we can use self-hypnosis in the same way Madison Avenue dose to create our own ads and advertise to ourselves messages that propel us to greater achievement and peak performance. We all experience self-hypnosis frequently in everyday life in such diverse activities as day-dreaming, jogging, prayer, reading, listening to music, meditation, or even driving the freeways.

Self-hypnosis offers a unique opportunity for the marketing and sales professional to give themselves positive messages that will influence in a positive way their thinking, attitudes and behaviors.

**Use self-hypnosis to transform many of your fears, concerns and anxieties into strengths.

**Use self-hypnosis to transform negative thoughts into positive action and watch your sales and career take a quantum leap.

Hypnosis in the Work Place

Peak Performance Swimming is Available at LuLu

Peak Performance Swimming Hypnosis is how Jim Zinger prepared himself to swim from Alcatraz to Golden Gate Park during the Alcatraz Challenges -- If you want to become a better swimmer for fun or competition this is the program you'll want to listen to now...

News and abc 7 TV

With a stroke of pluck

65-year-old avid swimmer to take the Alcatraz Challenge, and his secret weapon is hypnosis. By Ryan Vaillancourt Glendale News Press --

When Glendale resident Jim Zinger, 65, wades into the chilly San Francisco Bay on Sunday to swim the 27th annual Alcatraz Challenge, he'll be among the oldest and coldest athletes in the water.

Unlike most men and women signed up for the event, which starts at the former federal prison on Alcatraz Island and ends 1.5 miles away on the lush green shores of the Presidio, Zinger doesn't plan to wear a wetsuit over his trunks.

"Out of 650 swimmers, I think there's less than 40 going, as we say, 'naked,'" race director Gary Emich said.

But Zinger, a professional hypnotist, has a secret weapon that he likens to a mental wetsuit.

Read the rest of the story here

• RYAN VAILLANCOURT covers business, politics and the foothills. He may be reached at (818) 637-3215 or by e-mail at ryan.vaillancourtlatimes.com.