Friday, August 26, 2005

Why They’ll Buy:

1. The first reason is PROFIT, or gain. The buyer believes that
they're going to materially profit, or that their financial situation
or their material worth is going to improve, by taking the
Hypmovation training.

2. The second reason that people will buy the training is a FEAR OF
LOSS. People are afraid of losing what it is that they already have
and they believe that the Hypmovation training will provide them
with what they need to hang onto it.

3. The third reason that people buy is PLEASURE. The
Hypmovation training will allow anybody to relax and get more
out of whatever it is that they enjoy doing. Usually, a person with
this motivation will simply say "I like it, I want it, I deserve it;
therefore, I'm going to take the training ".

4. The fourth arena is called AVOIDANCE OF PAIN, also defined as
anything that makes, or appears to make, life easier for the user.
Self-hypnosis makes anything, from sports to learning and from
bad habits to sleeplessness, easier to handle and maintain over
the long haul.

5. PRIDE -We take pride in who we are, what we do, and how our
friends, neighbors, and family perceive us. People who take the
Hypmovation training have a greater sense of self-worth and
ultimately take more pride in themselves and what they do.

6. The sixth APPROVAL -- peer group approval, family approval,
and business associate approval, basically defined as “peer
group” approval. Self-hypnosis is a proven tool for understanding
the needs and desires of a group. Once you understand, you can
adapt your behavior to identify with the group and gain total
acceptance.

These are the six reasons that people will actually use to justify their
participation in the Hypmovation training program. Learn to exploit
them when you promote yourself as a Hypmovation affiliate.
Remember that these are the benefits that people are buying rather
than the features. In other words, this is what the trainees
ultimately want the training to help them accomplish.


Give Me 48 Hours & I'll Show You How YOU Can Make $150,000+ Yearly Teaching Self-Hypnosis

Saturday, August 20, 2005

Don't Close Your Eyes Or Let Deaf Ears Fall Upon You

To listen to your customer is important, and to hear your customer is critical. But, to see what actions they take is the lifeline to your business.

Recently, I was giving an introductory presentation of the Life Enrichment course to a group of Real Estate agents.

The objective was to sell the agents on participating in the Hypmovation Life Enrichment eight -session, six-week course. The course teaches people how to apply the science of self-programming the subconscious mind through self-hypnosis to improve all areas of life.

During the twenty-two minute sales presentation, I asked questions of the agents to find out what was important to them.

The questions were:

• Do you wish that you could have more control over your life?

• What if you could completely remove and eliminate the fear of cold calling on new prospects--would that be important to you?

• How would your life change if you could permanently remove financial stress?

During the questioning and probing period, I was getting all the right vocal, body language, and yes signs from the audience. However, I didn't feel like I had fully connected with what would influence or inspire them to take action and enroll in the training.

While carefully watching my audience, the next question I asked got a resounding rise in energy from them. I knew now that I was on the right track.

The question I asked next was— "Would it be important for you to eliminate the physical pain and everyday stress that keeps you from enjoying life more?"

After finding out what motivated and stimulated them to sit up and take interest, I was left with only two other steps. The first step was to explain the benefits of the program and how it would solve their problems. The second step was to enroll them into the program.

The principle lesson: Listening is important. Hearing is critical. Watching the actions of your customers is the lifeline to your success in business.

Saturday, August 13, 2005

Stop Fighting The Battle of The Bulge

Are you frustrated when all your hard efforts to lose weight seem futile?

You work hard by strictly following your weight loss regimen. The weight may gradually come off, only to return with a vengeance!

What ever you do, the pounds just will not stay off. The goal of any successful weight management program should be to re-establish a normal healthy weight that you can maintain for the rest of your life.

Diets, don’t work and pills are not the magic cure.

These methods fail and they fail measurably

Why?

Because your old unhealthy eating and lifestyle patterns are still imbedded deep within your subconscious mind. And, if not corrected your subconscious mind will continue to sabotage your best efforts.

Do you want to loss weight permanently? Then you need to see Don L. Price to take full and total control of your life. – Once and for all!

Sunday, August 07, 2005

"7 steps to a write an ad that closes more sales

For more than 35 years I have written and recorded sales training materials, ads and hundreds of marketing pieces for small business and large Multinational Corporations.

During that time I have seen thousands of major mistakes people make when trying to capture the attention of prospective customers.

How does a prospective customer decide how to buy a product or service?

If you know how prospective customers think, you’ve got an excellent chance to have them buy into your offering.

Here are my lucky 7 key strategies that up the odds of people buying into your offerings.

1. A magnetizing headline - Customers always respond to (1) something that hits them emotionally and (2) something that solves their problem. If you can combine the two, that's even better. Example: "Unable to lose those excess inches and pounds? Our Clients drop on average 5 pounds a week"

2. Expert testimonial - Let your customers speak about their results? Write your copy so that your READER'S feel an emotional connection. If your copy can reflect the results of your customers -- this gives your ad credible status.

3. A local viewpoint - Does your ad or offering discuss local people? Or, if you're writing to a niche market, does your story carry the names of industry leaders?

4. Shortcuts - Most readers of ads and marketing material look for faster, easier ways to accomplish various results. Does your ad copy show them thatshortcut?

5. Short paragraphs – Readers love short paragraphs of one or two sentences. Longer ones make their eyes -- and mind -- stray.

6. Stories and Metaphors - every reader loves stories and metaphors because their minds will most always find a similar situation in their life. Stories and metaphors most often cement the sale.

7. A 1-2-3 approach - Does your ad or marketing material offer a methodology to solve a problem? Example: "7 steps to a write an ad that closes more sales."

Think Better!

Don Price
Coaching Minds To Succeed