For more than 35 years I have written and recorded sales training materials, ads and hundreds of marketing pieces for small business and large Multinational Corporations.
During that time I have seen thousands of major mistakes people make when trying to capture the attention of prospective customers.
How does a prospective customer decide how to buy a product or service?
If you know how prospective customers think, you’ve got an excellent chance to have them buy into your offering.
Here are my lucky 7 key strategies that up the odds of people buying into your offerings.
1. A magnetizing headline - Customers always respond to (1) something that hits them emotionally and (2) something that solves their problem. If you can combine the two, that's even better. Example: "Unable to lose those excess inches and pounds? Our Clients drop on average 5 pounds a week"
2. Expert testimonial - Let your customers speak about their results? Write your copy so that your READER'S feel an emotional connection. If your copy can reflect the results of your customers -- this gives your ad credible status.
3. A local viewpoint - Does your ad or offering discuss local people? Or, if you're writing to a niche market, does your story carry the names of industry leaders?
4. Shortcuts - Most readers of ads and marketing material look for faster, easier ways to accomplish various results. Does your ad copy show them thatshortcut?
5. Short paragraphs – Readers love short paragraphs of one or two sentences. Longer ones make their eyes -- and mind -- stray.
6. Stories and Metaphors - every reader loves stories and metaphors because their minds will most always find a similar situation in their life. Stories and metaphors most often cement the sale.
7. A 1-2-3 approach - Does your ad or marketing material offer a methodology to solve a problem? Example: "7 steps to a write an ad that closes more sales."
Think Better!
Don Price
Coaching Minds To Succeed
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