There is plenty of anecdotal evidence and scientific brainresearch showing that human emotions and the unconsciousplays a major role in consumer selection of products andservices. As our multi cultural society matures; it becomesevident that those companies and individual who what toadvantage themselves in sales and marketing must understandthe perception and mind of other cultural groups. That willrequire a better understanding of your conscious andunconscious mind - how memory, experience, and associatedemotions exert a force on the thinking and buying behaviorsof consumers.
Read the rest of the article here:
Author: Don L. Price
No comments:
Post a Comment