Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

Question: Why would someone pay for cosmetic surgery?
The answer is “To look better (in their own judgment).”

Why not just buy a new face and stick it on? Because you can't buy them, that's why!

Until somebody invents stick on faces, thousands of people each year are stuck. They have to buy a service they don't want called cosmetic surgery. What they want is the benefit of the service called a newer, better looking face.

In reality, we'd rather buy a new face and stick it on. It's a lot easier and less painful than the surgery. Remember that people don't buy hypnotherapy services, they buy benefits.
Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

In order to sell somebody something, you just have to remember what it is that we're offering. The problem is that, as human beings, we tend to forget facts, and we tend to remember stories. This is an inherent characteristic of the human memory system.

It's not a miraculous revelation. In fact, it's been known from time immemorial. All the great books of religion in the world are written in story form. We teach children using stories, and we do this because stories are easy to remember.

When we want somebody to remember what it is that we're offering them through the use of hypnotherapy, we need to tell stories.

Consider that if you were to be asked right now how much you could remember of what you learned in high school, you would probably say "very little". On the other hand, if you were asked if you could remember your first date, you would probably think for a moment and say "yes".

An interesting question then comes to mind, and that is, since both of these were at about the same period of your life, why is it easier to remember one than the other?

The answer is this. You do, in fact, remember a great deal of what you learned in high school. In fact, you use it every day. You just don't remember it with any degree of specificity, because what you learned was an endless string of facts and data that were to be used in your daily life in your work.

Your first date, however, is a story. There are names, faces, people, and places connected with it. You could probably tell a story and, if you stop and think about it deeply, you can probably recall sounds, and some people can even recall scents and odors.

Therefore, when you're selling hypnotherapy services, it's important, if you want them to remember it, that you put it in the form of a credible story in a prose format if you will, so that it's easy for them to hold onto and remember the story.

All the great books of religion in the world were written in story form. We teach children using stories. Here's a perfect example for you to think about:

You go to the store and see a copy of Good Housekeeping. The headline reads, 25 Ways to Keep the Kids Quiet On A Long Trip in the Car. "Just what I need", you say to yourself.

You buy it for the story and you read it for the copy. Facts tell, but stories sell. The story is in the headline and that's what got you to buy the magazine.

Do you recall the book "How to win Friends and Influence People?" The title is 10% primary message, 90% implication. The implication is that you're going to learn how to win friends and influence people.

That may or may not be true but that's why you purchased the book. Whether you really accomplish the task of winning friends and influencing people is another matter, but the title of the book said you could and you believed it.

You see what you believe, and you buy the book.

The implications of the advertising and marketing of hypnotherapy are:

• Facts tell but stories sell and
• People don't buy hypnotherapy - they buy the benefits.

As you're developing advertising and marketing plans, remember to tell good credible stories about the benefits of your hypnotherapy services, as perceived by the buyer, not you as a seller.

Now! You may be lying in bed tonight and you will hear a little voice inside say maybe I should!

Should What?

Click here NOW!

Pavlov Hypnosis on Animals for the Skeptic!

This eminent Russian physiologist and founder of classical conditioning was not a hypnotist, but in his brilliant work studied the science as applicable to animals.

While observers for years had noted hypnotic effects on animals, Pavlov clearly equated hypnosis with conditioning. His series of scholarly discussions with Sigmund Freud on the subject of hypnosis are now considered classics in the behavioral sciences.

Dr. Pavlov created a new dimension in behavioral conditioning in his experiments with dogs, eliciting salivating with bells and lights, so did he also construe a (then) new aspect of hypnosis.

Pavlov claimed animal hypnosis was a "reflex of self-preservation - if the animal could not seek safety in flight or fight, it immobilized itself, and it seemed this immobility had the power of halting the enemy's attack."

He experimented with inhibitory techniques such as laying dogs on their backs with a monotonous stimuli and in fact hypnotized his dogs to remain in their inert state. He felt that feat was the reflex for inhibiting animals and demonstrated how hypnosis (like sleep) could be brought about by monotonous stimuli.

In the many experiments Pavlov and his associates had with animals to construct behavioral response, they noted the many and varying hypnotic states, degrees or levels exhibited. His contributions to hypnosis and psychology in general are enormous and can never be over-estimated.

It was Pavlov's classical conditioning that led to operant conditioning (Watson-Skinner) and today's Behavior Modification, a new science highly compatible with hypnosis.

_____________________________

Compiled as a text for students entering the advanced HYPMOVATION course in hetero- hypnosis.

Don L. Price listened! Then satisfied his customers’ “caving” for their need and instant gratification!

Hypnosis sessions for sports, sales, stress, weight, smoking and relationships are now available as mp3 downloads. Check out his mp3 store here! You want more out of life and you can have more when you open your mind to the power of hypnosis.

You unquestionably will develop a winning mind set to play the game of life, play the game of golf, tennis or any sport at excellence.

It’s only natural for you to want less stress and be more confident in your life to create wealth, happiness and personal success! You can have it your way - that is what you want isn’t it! - and you can begin now with instant delivery of my hypnosis mp3 download programs. After downloading you can record your mp3 onto cd, mp3 player or just listen from your computer.

Every Tool You Need To Run Your Online Business Is Here

Become The Master Of Your Mind - The Impetus For Driving Your Success

You can ignite the flame of your subconscious
mind to create the motivation for achieving your
goals and coping with change. During these times
of crisis, shocking news of terrorism, biological
warfare and sliding economic conditions you can
transform your thinking and refocus your mind to
achieve extraordinary results in life and
business.

Now, more importantly than anytime in the last 20
years you need to transform your thinking from
reactive to proactive in your business. A
reactive mind is poisoned by the mass weapon of
self-talking ourselves into mediocrity and
failure. A proactive mind comes about through a
simple shift in the way you talk to yourself. By
shifting your thinking you literally transform
your business into higher performance levels and
productivity.


Proactive thinking is critical for achieving
greater success in business today. Your success
will come about with discipline in your strategic
performance marketing and planning. Regardless
of the competition in the marketplace today, we
find there is a greater weakness that prevails
because of complacency and dispirited
entrepreneurs over the fears of the present
economy. Most of who are looking to cut staff,
reduce inventories, eliminate training, and slash
pricing to survive - when in fact they should be
focusing their thinking outside the box with
solutions on how to capture more customer share.


Adopting a proactive mindset means that you solve
your problems before they happen, opposed to
reacting with a bandage approach and scrambling
for whatever market share is out there. You have
no control over the events of the world or
current economic conditions. But you do have
control over how you position through thinking,
strategic performance marketing and planning.


Here are 5 steps to propel your performance and
edge out your competition while driving your
business up several levels.


1. Think of the ultimate strategic objective you
want to achieve. Write out your goals and
objectives and crystallize in your mind how you
will execute to arrive at the results you want.


2. Rework your tactical processes - specific
action you'll use to accomplish you goals.


3. Enroll your entire organization into your
vision and strategic objectives. Help them take
personal ownership of their role for
accomplishing your goals.


4. Leverage and capitalize on the relationships of your clients,
vendors, centers of influence, associations, and
other outside business contacts.


5. Lead with a passion, purpose, plan and the training for
reinforcing the behaviors and skills necessary to
enable everyone to take appropriate action.


Brilliant marketing doesn't always yield big
results - But proactive thinking does.


----------------------------------end


Don L. Price – Sales/Marketing & Positive Change Success Coach, International Speaker, Consultant and Author of Secrets of Personal Marketing Power-Strategies for Achieving Greater Personal & Business Success

Where Myths Saturate our Minds

4 Perilous Myths to Avoid in Your Career and Life

Positioning or should I say extreme positioning has become a critical skill for competing with a sales and marketing edge. It's virtually impossible to remain a recluse wishing that we never had to come out from behind our computers.

Regardless of how compelling technology has become in influencing others to participate in our offerings doesn’t eliminate the need for constant contact with other people. Aesthetic values continue to reach higher levels of importance in the consumers purchasing habits. Like ability of advertisement, first impressions of company facilities, packaging, customer service communications, and yes most importantly, the value created in relationships has serious implications on the continued grow of a business.

Meeting those demands of aesthetic values and favorable impressions on others can be perilous, especially if it becomes an urgent drive. The urgent need to gain approval of everyone is an impossible desire to meet. The bottom line is that people have different tastes and you can't possibly please everyone. If you try, you will find yourself living in a bubble of universal popularity myths -- leading to anxieties and procrastination.

Flying high in your career requires that you see what myth is and what is rational. Dr. William J. Knaus says, "We act on approval-seeking myths to relieve social tensions." "These approval-seeking habits of mind inevitably lead to procrastination as we wait for the myth to become real."

Here are four examples of myths and the rational alternative suggested by Dr. Knaus.

• Myth: Perfect first impression -- A conviction that disaster follows unless you make a perfect first impression. When you feel the pressure of having to make a perfect first impression, your hesitation and uncertainty ruins the impression.
  
• Rational alternative -- Consider that though first impressions are often important, acting natural and showing interest in others is more important in creating a good first impression than worrying about how you are going to come across.
  
• Myth: Perfect articulate person -- The notion that you should not express yourself unless you can do it in a highly articulate style.
  
• Rational alternative -- Remember that ordinary conversations rarely translate into perfectly written text.
  
• Myth: Perfect preparation -- this is the belief that you can not speak up in groups until you have read all the latest important books and completely analyzed all the current news.
  
• Rational alternative -- You learn and contribute more by talking to people about what they know, rather than concerning yourself with discussing the thoughts of book writers and newsmakers.
  
• Myth: Perfect complete comfort -- Idealized prerequisite to social interaction. You avoid any social contact until you feel completely comfortable and at ease. In the end, you procrastinate until the opportunity passes.
  
• Rational Alternative -- Certain amount of discomfort is natural when you meet people for the first time. Feeling awkward is more normal than being comfortable.

Article by Don L. Price

Make Your Audience Hunger For More!

Regardless, if your goal is to make a sale or educate. You don’t want to fall prey to the mistakes that many presenters make -- loading us down with piles and piles of information and communication hodgepodge. Excellent presentations are designed to anchor in the key points that are relevant for influencing the listeners to take some kind of action.

When you make a presentation to a committee, corporate board of directors or presenting an all day seminar, your aim is to accomplish two very important goals. First, it is crucial that your audience walk away with a “Top of the Mind” memorable experience. Second, you want to influence your audience to take an immediate or future action. Every, presentation should have an outcome and action steps for your audience to take.

For us to accomplish those two goals we need to help the audience focus-in on our presentation so that we touch and communicate with the head and heart of our audience. Effectively, we want to mesmerize, hold their attention and filter out any outside distractions that would compete with our presentation and desired outcome.

We are visual beings by nature. Our eyes, being the most powerful information conduit to the brain, are always in motions feeding us images and disrupting our thought processes. People have limited attention spans and information processing capabilities. Therefore, we as presenters need to simplify the communications to hold attention for influencing the thinking of our audience.

I use a very powerful communication technique that anyone can apply with their very next presentation to accomplish extraordinary results. Your presentation and visuals will communicate faster, clearer, better and be more congruent -- eliminating the communication hodgepodge that so many presenters use.

First, reduce all you visuals to pictures and either eliminate words and numbers altogether or reduce them to three or less per visual. Visuals should be used as anchors to support your key points that you want your audience to remember.

Second, your visuals must be associated in some ridiculous and/or illogical way for transferring key points and word phases for your audience to remember and retain your information.

A simple example is: You are giving a financial report showing an increase in earnings for your division. You could use a rising balloon lifting a building block, showing the percentage of increase stenciled in the block, giving your audience and image of growth and profits. Visuals that are your typical bar charts, graphs, and lines of words are boring and have a lesser impact connecting with your audience. Whereas, ridiculous and/or illogical visuals add retention, entertainment, and can illustrate with greater impact the benefits, not just facts and figures of your presentation.

Third, support your key points and visuals with a story.

Here’s how it works:

In delivering a presentation, recently to a group of sales people, one of my key points was that we have to understand our customers buying strategies and buying incentives for us to influence them to make a purchase from us. The visual that I used (now visualize this in your mind) was a man peering over a chessboard with his chin snuggled on his tightly clutched hands with a very pensive look in his eyes. The picture was stretched and elongated to exaggerate the image to influence the inner thinking process that our customers go though in their decision-making.

I then illustrated the point with a story of how one of my clients went about uncovering his clients’ strategies, buying incentives and how this same presentation process helped him get the sales and acquire a major key account for his company. Most importantly during the story I explained how my client was able to fine out what would create a win situation for his client. That gave way, for transitioning, to the next key point and slide in the presentation.

The visual was dynamic in that it supported the key points and anchored the story in the mind of the audience. The story used was linked back to the visual and was congruent with the key points.

This presentation process reinforces your points and makes them easy to understand. You can take any subject from a ten-minute annual report presentation to an all-day training session and use this approach of structuring your presentations. When you substitute lines of words, boring bar charts and graphs, with key points, supportive stories anchored with ridiculous visuals, you make it easy for your audience to assimilate, focus, remember and become engage and mesmerized with your material.

***********************END****************************

Don L. Price -- Business and Positive Change Strategist --
International Speaker and Author – He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment.
Don can be reach at: 1800Succeed (800-782-2333)

If you want the Gold -- You have to develop the habits of winning!

We tend to look at champions like Michael Jordan who makes the game of basketball look easy, while rarely giving consideration to the endless hours of work at practicing that which makes winning possible. We don't see the years of training, practice and the power of concentration that made great champions who they are.

All champions pay the price in the action they took before expecting to reap the benefits and rewards. Success in any undertaking comes from developing habits that play important supporting roles in our lives.

In sales and marketing good habits make complex and repetitive acts possible without having to constantly stop and think about them. Good habits that are goal supporting will make life more enjoyable, while other habits will create a life of regret, anger, displeasure, frustration and lead to a destructive personal life and professional career.

Sales super stars have learned to overcome the habits of destruction by suppressing bad habits with productive behaviors that makes winning in sales possible. There are two common denominators in becoming a winner and Sales Super Star.

First: Develop the habit of becoming a master prospector for new customers

Second: Create a habit of asking. If you don't ask…You don't get.

William Schreyer, former Chairman, of Merrill Lynch, tells this story: **It seems there was a pretzel stand out front of an office building in New York. One day a man came out of the building, plunked down a quarter, and then went on his way without taking a pretzel. This happened every day for three weeks. Finally, the old lady running the stand spoke up: "Sir, excuse me. May I have a word with you?" The fellow said: "I know what you're going to say. You're going to ask me why I give you a quarter every day and don't take a pretzel." And the woman said, "Not at all. I just want to tell you the price in now 35 cent."

**John M. Capozzi --"If You Want The Rainbow…You Gotta Put Up With The Rain"

Receive a Stampede of New Visitors to Your Blog!

Blogrush is as powerful as the Gold Rush - There are thousands rushing to install this free tool that will cause a stampede of new visitors to your Blog!

Claim you Free Blogrush NOW by clicking here!

See my Blogrush in the right hand column!

These Movies Are Changing Peoples Life Styles -- You have to see them now!

People are literally changing their Life because of these movies.
If you care about YOUR future then click on the banner now!


Create you own Mind Movie like this one and make money too: If you don't want to get ahead in life then let your son or daughter do it.

Warmest regards always,

Don

PS. These are powerful, dynamic and well put together movies....and I personally recommend Mind Movies NOW!

Your Very Own Mind Trainer With Easy Money Flowing Into Your Life!

The Alcatraz Challenge

Nothing Sells Like Repetition

Marketing and advertising has long used techniques based on self-hypnosis. Savvy Marketers know that a message repeated again and again can sink into the deepest subconscious level of a person's mind. Repetition of a message is so effective in triggering self-hypnosis that we begin to hum or sing those Madison Avenue advertising jingles. Example: When I say "Spearmint Gum" your mind probably thought of "Double Your Flavor, Double Your Fun".

Competition is the hallmark of all Marketing and Sales and it is essential to be focused, strong, full of energy and motivated to be a success. Therefore, we can use self-hypnosis in the same way Madison Avenue dose to create our own ads and advertise to ourselves messages that propel us to greater achievement and peak performance. We all experience self-hypnosis frequently in everyday life in such diverse activities as day-dreaming, jogging, prayer, reading, listening to music, meditation, or even driving the freeways.

Self-hypnosis offers a unique opportunity for the marketing and sales professional to give themselves positive messages that will influence in a positive way their thinking, attitudes and behaviors.

**Use self-hypnosis to transform many of your fears, concerns and anxieties into strengths.

**Use self-hypnosis to transform negative thoughts into positive action and watch your sales and career take a quantum leap.

Hypnosis in the Work Place

Peak Performance Swimming is Available at LuLu

Peak Performance Swimming Hypnosis is how Jim Zinger prepared himself to swim from Alcatraz to Golden Gate Park during the Alcatraz Challenges -- If you want to become a better swimmer for fun or competition this is the program you'll want to listen to now...

News and abc 7 TV

With a stroke of pluck

65-year-old avid swimmer to take the Alcatraz Challenge, and his secret weapon is hypnosis. By Ryan Vaillancourt Glendale News Press --

When Glendale resident Jim Zinger, 65, wades into the chilly San Francisco Bay on Sunday to swim the 27th annual Alcatraz Challenge, he'll be among the oldest and coldest athletes in the water.

Unlike most men and women signed up for the event, which starts at the former federal prison on Alcatraz Island and ends 1.5 miles away on the lush green shores of the Presidio, Zinger doesn't plan to wear a wetsuit over his trunks.

"Out of 650 swimmers, I think there's less than 40 going, as we say, 'naked,'" race director Gary Emich said.

But Zinger, a professional hypnotist, has a secret weapon that he likens to a mental wetsuit.

Read the rest of the story here

• RYAN VAILLANCOURT covers business, politics and the foothills. He may be reached at (818) 637-3215 or by e-mail at ryan.vaillancourtlatimes.com.

Don L. Price aims to satisfy the consumers’ “caving” for instant gratification with Hypnosis Audio-on-Demand availability at LuLu.com

Burbank, California -- July 30, 2007 -- Don L. Price leader and innovator of hypnosis training in the corporate market place and personal success coach announced today that he aims to satisfy the consumers’ “caving” for instant gratification with Hypnosis Audio-on-Demand availability at LuLu.com

Don L. Price and Hypmovation has helped tens of thousands of people become better sales people, lose weight, stop smoking, manage stress, improve self confidence, play sports with excellence, overcome fear doubt and procrastination and experience Inner Peace & Wealth through radio, television, corporate seminars, private sessions and audio programs.

Don said that Lulu.com opens up a direct worldwide link for the consumer, who has a Need-it-Now mind set, to help solve their problems, with hypnosis, in the present moment. He came to LuLu because he wanted to be in control of all publishing process and found LuLu’s audio-on-demand tools to be fast, easy and, most importantly, free. His hypnosis cds are for purchase at LuLu.com, in a marketplace filled with other unique and wonderful surprises.

In an interview with Don L. Price, he said that hypnosis audio-on-demand is the wave of the future and the future in now. He stated that equally important to giving the consumer instant purchase gratification all programs provide a preview to aid the consumer in making the right purchase. Hypnosis is truly magical and at the same time clearly explainable and understandable. You can only begin to imagine the positive and dramatic effects it will have on your journey for greater success in life and business.

Link to Hypnosis Audio-on-Demand *:

Play Excellent Golf Hypnosis - Lulu.com

"Make Other Golfers Squirm As You Step Up To The Tee And Play Like a Champion - Imagine Being Able To Play Excellent Golf Everyday of Your Life!"--

You Have Dreamed About It - Now You Can Do It With My CD --

The Course is OPEN -- You can step up and take the most incredible drive down the fairway and putt to a strong finish Playing Excellent GOLF... using this CD. One of the reasons is because you are improving mentally and emotionally. You see yourself as a totally focused and concentrated person moving freely, easily and effortlessly and naturally in your game no matter what the conditions may be.

"Thank You... I can't tell you how excited and amazed I am that I could be so much better in one session. My golf game turned around so fast that I had my lowest round in over 3 years. A golfer can buy all the golf aides advertised, but nothing tops a positive attitude adjustment by Don Price" D. M. Glendale, CA

Using Video's Draws 1,000's

Hypnosis video's draws 1,000's to this web page
and also this web page