Hypnotized With Your Eyes Open – Don’t Laugh You Do It Daily!

Waking hypnosis is a state of mind and there is no difference between being hypnotized, with the eyes open and the eyes shut. The state of mind is the same.

Waking hypnosis is a state of hyper-awareness or concentrated attention; as a result, there are not the distractions in waking hypnosis as in the conscious state. It can be used very effectively if efforts are concentrated on a single project.

For instance, if one has an intricate or exacting task to do, he may do it better by using waking hypnosis. This can mean playing a better game of golf, bowling a better game, studying with more retention and recall, or writing a letter, poem, story or scientific document.

Waking hypnosis can mean a greater command of mental and intellectual capacities at any given time with correct preparation and suggestion. Those who use it cover a wide swath of endeavor, from weight lifters to oral surgeons, from engravers to gymnasts, from real estate salesmen to lecturers and teachers, from billiard champions to actors.

Waking hypnosis means being tuned in and turned on to a specific project. As in the case of hypnosis generally, there seems as yet to be no clearly defined scientific explanation or study as to precisely how waking hypnosis works and how its mental alterations function.

We know that it can be a self-directed state, or one directed by a hypnotist but exactly what in the way of brainwave alteration or energy change takes place has yet to be scientifically studied and documented. There are persons, to, who do better than others in waking hypnosis.

Why is this?

Many have said that it is a sociological matter and is "human nature" that a fraction of a given group appears to be more intelligent or adaptive than the majority, but this answers nothing. Until psychology and medical research pool their efforts to undertake studies in hypnosis and the promising field of waking hypnosis, there can be no decisive answer to the logical question of how it works. We simply know from years of observation and participation that it DOES work.

The use of the electroencephalograph has not produced the enlightenment we would like; neither has bio-feedback equipment. And the Russian and Bulgarian investigations, while more extensive than ours, still leave the question of waking hypnosis scientifically unanswered. Science demands proof, evidence and substantive data.

In waking hypnosis we have the visible proof of its working, but not the confirmation through scientific examination and longitudinal study.

We cannot explain, for example, why a subject who in the conscious state can only do ten push-ups can consistently do fifteen in waking hypnosis. We cannot explain why it is that intuition, concentration and inner control of one's talents are increased and augmented with waking hypnosis. All we know is that it does work, but not "how" or Why."

In the early 1940's a Russian electrician invented a process of photography utilizing high frequency fields and developed what is now known as Kirlian photography, by which it is possible to photograph energy, or the "life aura" emanating from living organisms, including man.

Something approximating Kirlian photography may be required to understand and study hypnosis, especially waking hypnosis.

If mankind can develop such things as Kirlian photography and propel men to the moon, surely more sophisticated methods of exploring man's mind can also be found. But it is a fact that society's priorities determine funding, so until society (and that means you and me) decides to place a higher priority upon scientific research than upon playing games, the unfolding of the mysteries of man's mind will have to wait.

Waking hypnosis begs for scientific investigation and offers fascinating promise in the fields of behaviorism, perception and learning.

Surely the need for psychological research is obvious.

Major concerns or should be!

Fear may cause a tragic complication of some cases of depression. Antidepressants’ have proved helpful in reducing depression.

However, some studies have shown that use of antidepressants’ in children and adolescents might cause a disturbing increase of thoughts into suicidal attempts.

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The Torture of Stage Fright!

The human anxiety reaction begins almost automatically and includes clear physiological symptoms: a racing heart, sweating, stomach pains, even diarrhea. But the torture can stop!

You can walk up to people confidently -- You can step forward and take the most incredible journey into Eliminate Fears of Public Speaking

Getting ahead in Life and Business requires effective communications. Words alone will make you a fair communicator at best. Believing that what you say matters, while making a connection as one human being to another, whether you're speaking to one or thousands takes you from Good to Great.

Great communicators don't restrict themselves to speaking when spoken to: Public Speaking is normally associated with standing in front of a group of people while delivering your presentation. Initiating discussions, voicing your opinion and actively entering into an exchange of ideas informally at business lunches, network gatherings or formally speaking in front of other is public speaking.

Eliminate Fears of Public Speaking will provide you with the confidence to Speak-Up - Overcome shyness, develop confidence, control nervous tension and turn fear and anxiety into an exciting presentation.

"Eliminate Fears of Public Speaking" will help you develop a mind set to inspire, motivate and speak effortlessly and easily in front of people.

Are you an actor, salesperson, trainer, manager, singer, consultant, teacher or business owner who needs to get a message across to others? Anyone who wants to improve their performance and influence, inspire and present with maximum impact needs "Eliminate Fears of Public Speaking."

Great communicators move people, inspire action, arouse interest, make lasting impressions and shares a sense of self with others.

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Become The Master Of Your Mind - The Impetus For Driving Your Success

You can ignite the flame of your subconscious
mind to create the motivation for achieving your
goals and coping with change. During these times
of crisis, shocking news of terrorism and potential
sliding economic conditions you can
transform your thinking and refocus your mind to
achieve extraordinary results in life and
business.

Now, more importantly than anytime in the last 20
years you need to transform your thinking from
reactive to proactive in your business. A
reactive mind is poisoned by the mass weapon of
self-talking ourselves into mediocrity and
failure. A proactive mind comes about through a
simple shift in the way you talk to yourself. By
shifting your thinking you literally transform
your business into higher performance levels and
productivity.

Proactive thinking is critical for achieving
greater success in business today. Your success
will come about with discipline in your strategic
performance marketing and planning. Regardless
of the competition in the marketplace today, we
fine there is a greater weakness that prevails
because of complacency and dispirited
entrepreneurs over the fears of the present
economy. Most of who are looking to cut staff,
reduce inventories, eliminate training, and slash
pricing to survive - when in fact they should be
focusing their thinking outside the box with
solutions on how to capture more customer share.

Adopting a proactive mindset means that you solve
your problems before they happen, opposed to
reacting with a bandage approach and scrambling
for whatever market share is out there. You have
no control over the events of the world or
current economic conditions. But you do have
control over how you position through thinking,
strategic performance marketing and planning.

Here are 5 steps to propel your performance and
edge out your competition while driving your
business up several levels.

1. Think of the ultimate strategic objective you
want to achieve. Write out your goals and
objectives and crystallize in your mind how you
will execute to arrive at the results you want.

2. Rework your tactical processes - specific
action you'll use to accomplish you goals.

3. Enroll your entire organization into your
vision and strategic objectives. Help them take
personal ownership of their role for
accomplishing your goals.

4. Leverage and capitalize on the relationships of your clients,
vendors, centers of influence, associations, and
other outside business contacts.

5. Lead with a passion, purpose, plan and the training for
reinforcing the behaviors and skills necessary to
enable everyone to take appropriate action.

Brilliant marketing doesn't always yield big
results - But proactive thinking does.

How To Attract All The Money You Want!

You are about to take the most incredible journey of your life into Money Attraction and how to program yourself to open up all financial doors and all financial channels for more abundance and prosperity. When you stop arguing for lack and limitations you will experience a golden river of riches into you life.

You possess the most powerful machine on earth--Your mind. It can transport you to the dungeons of despair, or lift you gloriously up the steps of success beyond your wildest imagination, thoughts and dreams.

We live in a world that can and is being transformed through human imagination; a world of mind, where at first, all things are only a concept, idea or image in the mind of a person.

With few exceptions people can develop their Money Attraction skills and "Personal Power" to change almost any aspect of life and business.

Money Attraction is all about learning and applying your mind power through a technique that has been around and documented for more than 2000 years. A technique that has been underutilized for creating positive change, over criticized and misunderstood by a majority of people. This is a technique that builds strength and confidence for becoming a more effective person.

This is a technique that will increase your money consciousness, to have greater wealth, happiness, and pleasures and increase your personal power in life. You can improve your personal relationships, communications, or simply stop smoking and eliminate weight. This technique is Self-Hypnosis and when applied properly can change any attitude, behavior or habit in your life.

There's no hocus-pocus involved, and the only tool you'll need is your own mind. Sound too easy? Prepare to be amazed - both by the power of your mind to shape who you can become, and by the power you have to guide it.

You will experience tapping into your own mind power and in only the short time it takes to listen to this recording each day.

Self-hypnosis isn't a parlor trick, and there's nothing mysterious about it. It is simply a method for controlling and utilizing your mind in a far more effective way than ever before

Once you've mastered the techniques of self-hypnosis, you will see more and more ways to put it to work in your life. You will see that nothing need keep you from being the person you want to be, and your enthusiasm, zest, and eagerness for living will grow by the day

There are scores of verbal and nonverbal ways to induce the desired state of self hypnosis, but none require props - no lights, no candles, no hypno-discs, no crystal balls, no pendulums. Hypnosis, however, does rely on relaxation, but sleep is not the goal.

There are 3 Steps to Self-Hypnosis while listening to this recording.

Successful self-hypnosis relies on these three things:

1. Relaxation
2. Imagination
3. Repetition

First is Relaxation

In self-hypnosis, relaxation doesn't mean taking a nap or falling asleep. It means becoming deliberately relaxed in mind and body, escaping momentarily from the cares of the day, to create the receptive state necessary for autosuggestion and reprogramming your subconscious mind.

The 2nd is Imagination

Imagination is seeing, visualizing, touching, feeling, and smelling though your minds eye the desired amount of money that you want. All things are first imagined in the unformed world before you can manifest its' equivalence in the formed world.

Money Attraction is a learned behavior and activity that you will want to practice daily. However, remember that imagery alone will not produce the money you desire - You must take action on your Money attraction

The 3rd is Repetition

It takes time to see the results of self-hypnosis. With repetition, and only with repetition, the mind internalizes positive suggestions and reshapes your behaviors, beliefs and attitudes toward Money Attraction.

Now -- Imagine from this moment on that you are becoming the person you choose to be and having the money you want--- See it - Emotionalize it - Believe it.

Money Attraction requires that you have set a clear money goal, create the imagery of your money goal, and engage in some sort of activity that will lead you in the direction of your money goal

So set the amount of money that you want to attract. Have a date when you want to receive your money. Then, in return for this money decide what it is you will give in the form of service or the actions that you will take.

Remember that ALL hypnosis is self-hypnosis! You are always in control of both negative and positive thinking in life. You have all the power necessary to make positive changes in your own life. Equally that same power produces negative changes in your life.

Have a Prosperous New Year!

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Merry Christmas

Hypmovation Training Institute Hosts: World Hypnotism Day, January 4, 2008.

Burbank, California -- December 20, 2007 -- Don L. Price leader and innovator of hypnosis training in the corporate market place and personal success coach announced today that January 4, 2008 is the day when professionals in the field of hypnotism from various organizations around the world will be sharing expertise and promoting the truths and benefits of hypnosis. This year marks the fourth annual World Hypnotism Day and with New Year resolutions facing us, the timing is perfect.

In celebration of this special day Don L. Price and Hypmovation will host an open house and a free day of educational programs on hypnosis and self hypnosis for the professional and anyone interested in self improvement.

This event takes place at the Hypmovation Training Institute at 101 W. Alameda Ave., Burbank, CA, from 10:00 am to 4:00 pm. Participants can confirm attendance by e-mail at donprice(at)1800succeed.com. Don L. Price will be available for interviews from 12:30 pm to 1:30 pm.

Don L. Price and Hypmovation has helped tens of thousands of people become better sales people, lose weight, stop smoking, manage stress, improve self confidence, play sports with excellence, overcome fear doubt and procrastination and experience Inner Peace & Wealth through radio, television, corporate seminars, private sessions and audio programs.

In an interview with Don L. Price, he said unquestionably when the word hypnosis pops-up in a conversation or in the mainstream press, nostrils flair, minds conjure up strong reactions of parlor tricks and pictures of late night scary movies where starry-eyed maidens are seduced to carry out satanic acts.

He said that nothing is future from the truth. Hypnosis is truly magical and at the same time clearly explainable and understandable. You can only begin to imagine the positive and dramatic effects it will have on your journey for greater success in life and business.

About Don L. Price/HTI
Professional Speaker, Author and Mentor in 3 countries providing Private and Group Hypnosis Sessions, Personal Success Coaching, Sales Seminars, Train-The-Trainer Sales Hypnosis Certification, Hypnotic Communications Workshops and Mental Fitness Programs.

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Tis The Season!

Breakthrough Strategies for Power Living

Put the power of hypnosis to work and experience happiness, fun, wealth, balance, satisfaction and quality of life. If your work requires marketing, sales, negotiations, leadership, coaching, teaching and any personal communications to inspirer or influence others, then understanding and learning conversational hypnosis will be one of your greatest assets.

Linguists, who extensively study language patterns have recorded and documented that most charismatic ministers, preachers, negotiators, lawyers, coaches and top salespeople use forms of conversational hypnosis that powerfully influence others. Donald Moine and Kenneth Lloyd in their book "Unlimited Selling Power" say: "The techniques are so subtle, so natural, and so friendly, that few people consciously recognize their hypnotic powers."

Conversational hypnosis is "ethical and powerful" and the techniques used by highly influential communicators are nearly "identical in structure to the communication techniques used by hypnotist."

Hypnotic techniques have been use inside the advertising and marketing world for years, mostly undetected by the average consumer. History proves that hypnosis is a part of our everyday life. Think for moment the last time you were "mesmerized" by the glib tongue of your minister, or a salesperson that had you in your imagination somewhere sailing off into the sunset somewhere in the south pacific.

There are three stages or levels of hypnosis observed everyday in people. We go from a light hypnosis, which appears in the form of daydreaming, to a medium-level, where we are oblivious to outside distractions and then to the deepest-level known as hypnotic amnesia. Each level plays a major roll in our lives.

Light hypnosis produces a wonderful altered state of awareness for reprogramming our mind. This enables us to program for higher levels of success and focused energy.

Medium-level hypnosis produces deeper levels of relaxation for stress reduction and is very powerful and extremely helpful for blocking out noise when studying or reading.

The deepest levels of hypnosis are use for medical procedures as an anesthesia. Athletes use a deepening with self-hypnosis for better performance while decreasing pain.

In the corporate world of sales, marketing and negotiations we find more top performers are using hypnosis for stress reduction, goal achievement and communications.

Learning conversational hypnosis is a skill, when mastered, becomes a powerful tool for eliciting the cooperation of the listener. However, while conversational hypnosis frequently triggers the powers of the imagination it simply will not "overrule the listener's logic and reason."

Four ways of communicating your message hypnotically are:

1. "Verbal" -- The words that we use to construct our message.
2. "Non-verbal" -- selected gestures of body language and facial expressions.
3. "Intraverbal" -- Intonations and voice inflections.
4. "Extraverbal" -- Synergistic combination of words used, body and facial gestures, expressions, voice intonations, and inflections.

Power living is all about living the life you want. Recognizing hypnosis as a part of everyday life is a start to a more balance and profitable lifestyle. Learning and applying the science of self-hypnosis and mastering conversational hypnosis enables' you to have an edge in life and become more proactive. You will overcome fears, phobias, procrastination, reduce stress, improve memory, have more energy, eliminate any unwanted or unproductive habits and excel in any sport of your choice.

Article by: Don L. Price

3 Magic Stages of Hypnotic Trance

Specialists have estimated that there are probably over one hundred different stages of hypnotic trance. Until 19th century neurologist, Dr. Jean Charcot, established them at three distinct stages, hypnotists and physicians wrangled for years over the number of stages or levels of trance.

Thanks to Charcot, we will observe the three as follows:

· Light - lethargy or the hypnodial state.
· Medium - catalepsy or the moderate and intermediate state.
· Deep - somnambulism or the somnambulistic state.

In the 20th century the Davis-Husband scale was established by two hypno-therapists who observed the three distinct stages but divided each stage into ten sub Levels. By a more sensitive allocation to both suggestion and effect, the Davis-Husband scale permits one to determine more precisely the depth to which his client has descended.

With ten sub levels for each stage this then accumulates 30 for the three distinct stages.

LETHARGY OR LIGHT STAGE

This preliminary level of relaxation is not much more than what it is called, a lethargic or lightly relaxed state.

The subject will be fully aware of his surroundings and will remember the details of an entire session.

If ordered, he will (usually) close his eyes and appear somewhat relaxed. He will agree to move small muscles only. (eyelids, fingers, toes, etc.) In this light state, his eyelids may flicker - something you will seldom, if ever, see in medium or deep state.

Facial muscles will sag only a little and some stiffness may still be observed in the body. Breathing will usually not be heavy, as in the medium or deep state. Complicated suggestions are futile.

Posthypnotic suggestion and induction to create amnesia or to block pain are generally ineffective in the light state.

In the light state the subject is persuaded or coaxed rather than commanded by the hypnotist.

It is evident that the hypnotist is not in complete control of the subject. This is a good time, though, for the practitioner to determine which persons in a group are more hypnotizable than others.

The hypnotist may wish to determine what subjects need more conditioning. This is not to say that at first sessions all persons respond only to the light state. As every experienced hypnotist knows, we are often pleasantly surprised by newcomers who manifest somnambulistic qualities at the very first session. This is one of the wonderful mysteries of hypnosis.

Many students have inquired if hypnosis or the trance state is the same as the Alpha state.

The answer is no!

Alpha, or roughly 7! to 12 energy revolutions per second as generated by the brain, is the drowsy, dreamy state apparently preceding sleep. This, however, is not necessarily the hypnotic state.

At times it is called the "Hypnogogic" state, which aligns it very closely to hypnosis, but not necessarily to the true hypnotic state.

The subject may well slide in and out of Alpha, Beta or Theta while hypnotized. We do know that those individuals who more readily induce Alpha make excellent hypnotic subjects.

Generally in the hypnotic state there is some direction either from the hypnotist, or as in auto-hypnosis. The hypnogogic state appears to be without intentional control, as in reverie or relaxed fantasy.

CATALEPSY OR MEDIUM STATE

Once into this intermediate state, your subject becomes much more responsive to direction by the hypnotist. He/she will move large muscles (arms, legs) more readily, and will be partially if not fully susceptible to posthypnotic suggestion. He/she will be more or less aware of what is going on and his/her surroundings.

He/she may or may not remember the proceedings. As you can see, this state is in contrast to the light state - the subject will be definitely more relaxed and more responsive. His/her eyes will be closed upon command and he will "appear" hypnotized and be more under the control of the hypnotist.

He/she will follow suggestions much more readily and precisely. He/she will be breathing deeper and have the ability to block pain more effectively or to use waking hypnosis.

Positive reflexive tests - the hand clasp, rigidity test, postural sway, locked eyelids and glove anesthesia are characteristic of the medium state, as is the feeling of timelessness and the susceptibility to posthypnotic suggestion.

On the Davis-Husband scale, the medium state can vary from 10 to 20 or from deep-light to light-medium to medium-medium and thence to deep-medium.

It is in the medium-medium to deep-medium that the expression on the face changes from a slight smile to a blank look or one of awe.

Note, too, the deeper, more rhythmic breathing. These are signs for the trained hypnotist to recognize in determining depth of trance.

SOMNAMBULISM OR DEEP STATE

In this, the deepest state of hypnosis, there is no doubt or question as to the hypnotizability or the depth of trance exhibited by the subject.

In this state the subject is completely and absolutely under the control of the hypnotist and will perform or assent to almost any suggestion insofar as it does not subconsciously conflict with learned values, standards or ethics.

In the deepest state, or deep-deep, the subject will remember nothing and will be totally unaware of his surroundings.

To all intents and purposes, the somnambulist is in "sleep" yet will follow each suggestion or command explicitly, He/she will follow posthypnotic suggestions flawlessly.

He/she will hallucinate upon command and evidence complete amnesia at a word from the hypnotist.

In fact, he/she will respond to the hypnotist's directions even if they are absurd or ridiculous, He/she will open his/her eyes, yet remain in the deepest state - and he/she will see whatever the hypnotist directs him/her to see, whether the object is real or imaginary.

At command, his body can change from rigid to limp in a split second. Reflexive tests are followed minutely and perfectly.

There is no questioning the astonishing evidence of hypnosis when observing someone in this state.

In the light or even at times in the medium, a cynical spectator may question the validity of the hypnotic state and perhaps call a given demonstration "role-playing," but with a subject in the deep state this would not be possible.

Many a critic has become a convert to hypnosis after viewing a skilled hypnotist working with a somnambulistic subject.

No one expects all clients to be somnambulists. Subjects who easily drift into "deep-deep" are probably in the one-in-four ratio as found by Dr. Hilgard of Stanford in his hypnotizability studies; and this has been our experience as well.

In view of this, the new hypnotist should not be disappointed because a client fails to reach somnambulism.

Too many new practitioners seem to feel that they are at fault or their technique ineffective because a client or group shows only light or medium trance. With experience, the hypnotist learns that somnambulists are in the minority and that the deepest state is not at all necessary for teaching self-hypnosis.

The preconditioning of a client, before he ever sees a hypnotist, has a great deal to do with his hypnotizability. How he feels about hypnosis, correct or incorrect, will (in part) be determined in your first interview. You will attempt to learn what may affect the receptivity and cooperation of the client.

A person's attitude toward hypnosis will often construct either a good subject or one who needs considerable conditioning and practice. If a client is afraid and has been pressured into seeing you, you can be sure there will be some problems inducing relaxation and trance.
The experienced hypnotist Learns to expect and welcome all types of people from varying walks of life who also differ in degree of hypnotizability.

Hypnosis mp3 Downloads - Play Games - Tennis Golf Life

Hypnosis mp3 Downloads - Play Games - Tennis Golf Life

How One Man Shaped His Destiny Through the Power of Hypnosis

Burbank, California -- November 20, 2007 – Jim Zinger CSP leader and innovator of hypnosis training in the corporate market place and personal success coach announced today that he aims to satisfy the consumers’ “caving” for instant gratification with Hypnosis Audio-on-Demand availability at LuLu.com

Jim Zinger CSP founder and President of Hypmovation Inc., has helped tens of thousands of people become better sales people, lose weight, stop smoking, manage stress, improve self confidence, play sports with excellence, overcome fear doubt and procrastination and experience Life Enrichment through radio, television, corporate seminars, private sessions and audio programs.

Perhaps more remarkable: Jim shaped his destiny through his own products to become a millionaire, swim the Alcatraz Challenge at age 65, overcome his personal fear of chair lift heights and went on to be an excellent skier.

Jim said that Lulu.com opens up a direct worldwide link for the consumer, who has a Need-it-Now mind set, to help solve their problems, with hypnosis, in the present moment. He came to LuLu because he wanted to be in control of all publishing process and found LuLu’s audio-on-demand tools to be fast, easy and, most importantly, free. His hypnosis cds are for purchase at http://stores.lulu.com/jimzinger, in a marketplace filled with other unique and wonderful surprises.

In an interview with Don L. Price, Hypmovation Training Institute, said that hypnosis audio-on-demand is the wave of the future and the future in now. He stated that equally important to giving the consumer instant purchase gratification; all programs provide a preview to aid the consumer in making the right purchase. Hypnosis is truly magical and at the same time clearly explainable and understandable. You can only begin to imagine the positive and dynamic effects at creating your destiny through the power of hypnosis for greater success in life and business.

Link to Hypnosis Audio-on-Demand *: http://stores.lulu.com/jimzinger and http://stores.lulu.com/donprice

You Can't Sell Anybody Anything, Or What's Wrong With This Picture

Professional marketers have long known that we really cannot sell anybody anything, but what we can do is remove the objections that people have to buying.

Simply stated, when you offer somebody the opportunity to participate in your hypnosis training program or any other type of training program and they don’t buy, there are some objections.

You need to know what the objections are so you can remove them. Until you remove the objections, people will not buy the training.

Sometimes people have implied objections that are not overt. For example, if you're offered a $50,000 car for $1,000, a flag raises in your mind that says "I have an objection; the objection is "I don't find the price to be credible, based on what I believe; therefore, I will not buy". I will respond with "What's wrong with the car?"

There may or may not be anything wrong with the car but, based on the perceived values that we have pre-programmed in our minds, we believe there's something wrong with it and don't buy. We simply say "What's wrong with it?"

This is like the game that we play where we look at a picture and things are wrong -- a bird is upside down in a tree, or a car has three wheels, and the caption reads "What's wrong with this picture?"

For us, as human beings, we go through life looking at pictures the way we think they should be, because we have pre-conceived notions of the way things should be.

Self-hypnosis training is so misunderstood that you must assume that people are going to not understand the program or the benefits. That’s why you have to demonstrate the power, and credibility of the program right in people’s faces.

When we present the Hypmovation training opportunity to a prospective client who doesn’t really understand what its power and benefits are, the objection flag raises and they don't buy. To sell the training, you have to remove the objections that they have to buying.

The way you find out what the objections are is to ask. Period!

For as painful as it seems, you must ask. You may not assume; you must ask what's wrong with the picture. Once you know what's wrong, you can remove the objections.

How Savvy Marketers Get Free Web Traffic

Here is a stupid question that most every marketer uses! “Can you use more traffic to your websites?” Want Prof? Click Here Now!

Unless you are Google, Myspace, or eBay then the answer is Yes! Isn’t it?

So that I don’t insult your intelligence let me cut to the chase…

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Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

Question: Why would someone pay for cosmetic surgery?
The answer is “To look better (in their own judgment).”

Why not just buy a new face and stick it on? Because you can't buy them, that's why!

Until somebody invents stick on faces, thousands of people each year are stuck. They have to buy a service they don't want called cosmetic surgery. What they want is the benefit of the service called a newer, better looking face.

In reality, we'd rather buy a new face and stick it on. It's a lot easier and less painful than the surgery. Remember that people don't buy hypnotherapy services, they buy benefits.
Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

In order to sell somebody something, you just have to remember what it is that we're offering. The problem is that, as human beings, we tend to forget facts, and we tend to remember stories. This is an inherent characteristic of the human memory system.

It's not a miraculous revelation. In fact, it's been known from time immemorial. All the great books of religion in the world are written in story form. We teach children using stories, and we do this because stories are easy to remember.

When we want somebody to remember what it is that we're offering them through the use of hypnotherapy, we need to tell stories.

Consider that if you were to be asked right now how much you could remember of what you learned in high school, you would probably say "very little". On the other hand, if you were asked if you could remember your first date, you would probably think for a moment and say "yes".

An interesting question then comes to mind, and that is, since both of these were at about the same period of your life, why is it easier to remember one than the other?

The answer is this. You do, in fact, remember a great deal of what you learned in high school. In fact, you use it every day. You just don't remember it with any degree of specificity, because what you learned was an endless string of facts and data that were to be used in your daily life in your work.

Your first date, however, is a story. There are names, faces, people, and places connected with it. You could probably tell a story and, if you stop and think about it deeply, you can probably recall sounds, and some people can even recall scents and odors.

Therefore, when you're selling hypnotherapy services, it's important, if you want them to remember it, that you put it in the form of a credible story in a prose format if you will, so that it's easy for them to hold onto and remember the story.

All the great books of religion in the world were written in story form. We teach children using stories. Here's a perfect example for you to think about:

You go to the store and see a copy of Good Housekeeping. The headline reads, 25 Ways to Keep the Kids Quiet On A Long Trip in the Car. "Just what I need", you say to yourself.

You buy it for the story and you read it for the copy. Facts tell, but stories sell. The story is in the headline and that's what got you to buy the magazine.

Do you recall the book "How to win Friends and Influence People?" The title is 10% primary message, 90% implication. The implication is that you're going to learn how to win friends and influence people.

That may or may not be true but that's why you purchased the book. Whether you really accomplish the task of winning friends and influencing people is another matter, but the title of the book said you could and you believed it.

You see what you believe, and you buy the book.

The implications of the advertising and marketing of hypnotherapy are:

• Facts tell but stories sell and
• People don't buy hypnotherapy - they buy the benefits.

As you're developing advertising and marketing plans, remember to tell good credible stories about the benefits of your hypnotherapy services, as perceived by the buyer, not you as a seller.

Now! You may be lying in bed tonight and you will hear a little voice inside say maybe I should!

Should What?

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