Breakthrough Strategies for Power Living

Put the power of hypnosis to work and experience happiness, fun, wealth, balance, satisfaction and quality of life. If your work requires marketing, sales, negotiations, leadership, coaching, teaching and any personal communications to inspirer or influence others, then understanding and learning conversational hypnosis will be one of your greatest assets.

Linguists, who extensively study language patterns have recorded and documented that most charismatic ministers, preachers, negotiators, lawyers, coaches and top salespeople use forms of conversational hypnosis that powerfully influence others. Donald Moine and Kenneth Lloyd in their book "Unlimited Selling Power" say: "The techniques are so subtle, so natural, and so friendly, that few people consciously recognize their hypnotic powers."

Conversational hypnosis is "ethical and powerful" and the techniques used by highly influential communicators are nearly "identical in structure to the communication techniques used by hypnotist."

Hypnotic techniques have been use inside the advertising and marketing world for years, mostly undetected by the average consumer. History proves that hypnosis is a part of our everyday life. Think for moment the last time you were "mesmerized" by the glib tongue of your minister, or a salesperson that had you in your imagination somewhere sailing off into the sunset somewhere in the south pacific.

There are three stages or levels of hypnosis observed everyday in people. We go from a light hypnosis, which appears in the form of daydreaming, to a medium-level, where we are oblivious to outside distractions and then to the deepest-level known as hypnotic amnesia. Each level plays a major roll in our lives.

Light hypnosis produces a wonderful altered state of awareness for reprogramming our mind. This enables us to program for higher levels of success and focused energy.

Medium-level hypnosis produces deeper levels of relaxation for stress reduction and is very powerful and extremely helpful for blocking out noise when studying or reading.

The deepest levels of hypnosis are use for medical procedures as an anesthesia. Athletes use a deepening with self-hypnosis for better performance while decreasing pain.

In the corporate world of sales, marketing and negotiations we find more top performers are using hypnosis for stress reduction, goal achievement and communications.

Learning conversational hypnosis is a skill, when mastered, becomes a powerful tool for eliciting the cooperation of the listener. However, while conversational hypnosis frequently triggers the powers of the imagination it simply will not "overrule the listener's logic and reason."

Four ways of communicating your message hypnotically are:

1. "Verbal" -- The words that we use to construct our message.
2. "Non-verbal" -- selected gestures of body language and facial expressions.
3. "Intraverbal" -- Intonations and voice inflections.
4. "Extraverbal" -- Synergistic combination of words used, body and facial gestures, expressions, voice intonations, and inflections.

Power living is all about living the life you want. Recognizing hypnosis as a part of everyday life is a start to a more balance and profitable lifestyle. Learning and applying the science of self-hypnosis and mastering conversational hypnosis enables' you to have an edge in life and become more proactive. You will overcome fears, phobias, procrastination, reduce stress, improve memory, have more energy, eliminate any unwanted or unproductive habits and excel in any sport of your choice.

Article by: Don L. Price

3 Magic Stages of Hypnotic Trance

Specialists have estimated that there are probably over one hundred different stages of hypnotic trance. Until 19th century neurologist, Dr. Jean Charcot, established them at three distinct stages, hypnotists and physicians wrangled for years over the number of stages or levels of trance.

Thanks to Charcot, we will observe the three as follows:

· Light - lethargy or the hypnodial state.
· Medium - catalepsy or the moderate and intermediate state.
· Deep - somnambulism or the somnambulistic state.

In the 20th century the Davis-Husband scale was established by two hypno-therapists who observed the three distinct stages but divided each stage into ten sub Levels. By a more sensitive allocation to both suggestion and effect, the Davis-Husband scale permits one to determine more precisely the depth to which his client has descended.

With ten sub levels for each stage this then accumulates 30 for the three distinct stages.

LETHARGY OR LIGHT STAGE

This preliminary level of relaxation is not much more than what it is called, a lethargic or lightly relaxed state.

The subject will be fully aware of his surroundings and will remember the details of an entire session.

If ordered, he will (usually) close his eyes and appear somewhat relaxed. He will agree to move small muscles only. (eyelids, fingers, toes, etc.) In this light state, his eyelids may flicker - something you will seldom, if ever, see in medium or deep state.

Facial muscles will sag only a little and some stiffness may still be observed in the body. Breathing will usually not be heavy, as in the medium or deep state. Complicated suggestions are futile.

Posthypnotic suggestion and induction to create amnesia or to block pain are generally ineffective in the light state.

In the light state the subject is persuaded or coaxed rather than commanded by the hypnotist.

It is evident that the hypnotist is not in complete control of the subject. This is a good time, though, for the practitioner to determine which persons in a group are more hypnotizable than others.

The hypnotist may wish to determine what subjects need more conditioning. This is not to say that at first sessions all persons respond only to the light state. As every experienced hypnotist knows, we are often pleasantly surprised by newcomers who manifest somnambulistic qualities at the very first session. This is one of the wonderful mysteries of hypnosis.

Many students have inquired if hypnosis or the trance state is the same as the Alpha state.

The answer is no!

Alpha, or roughly 7! to 12 energy revolutions per second as generated by the brain, is the drowsy, dreamy state apparently preceding sleep. This, however, is not necessarily the hypnotic state.

At times it is called the "Hypnogogic" state, which aligns it very closely to hypnosis, but not necessarily to the true hypnotic state.

The subject may well slide in and out of Alpha, Beta or Theta while hypnotized. We do know that those individuals who more readily induce Alpha make excellent hypnotic subjects.

Generally in the hypnotic state there is some direction either from the hypnotist, or as in auto-hypnosis. The hypnogogic state appears to be without intentional control, as in reverie or relaxed fantasy.

CATALEPSY OR MEDIUM STATE

Once into this intermediate state, your subject becomes much more responsive to direction by the hypnotist. He/she will move large muscles (arms, legs) more readily, and will be partially if not fully susceptible to posthypnotic suggestion. He/she will be more or less aware of what is going on and his/her surroundings.

He/she may or may not remember the proceedings. As you can see, this state is in contrast to the light state - the subject will be definitely more relaxed and more responsive. His/her eyes will be closed upon command and he will "appear" hypnotized and be more under the control of the hypnotist.

He/she will follow suggestions much more readily and precisely. He/she will be breathing deeper and have the ability to block pain more effectively or to use waking hypnosis.

Positive reflexive tests - the hand clasp, rigidity test, postural sway, locked eyelids and glove anesthesia are characteristic of the medium state, as is the feeling of timelessness and the susceptibility to posthypnotic suggestion.

On the Davis-Husband scale, the medium state can vary from 10 to 20 or from deep-light to light-medium to medium-medium and thence to deep-medium.

It is in the medium-medium to deep-medium that the expression on the face changes from a slight smile to a blank look or one of awe.

Note, too, the deeper, more rhythmic breathing. These are signs for the trained hypnotist to recognize in determining depth of trance.

SOMNAMBULISM OR DEEP STATE

In this, the deepest state of hypnosis, there is no doubt or question as to the hypnotizability or the depth of trance exhibited by the subject.

In this state the subject is completely and absolutely under the control of the hypnotist and will perform or assent to almost any suggestion insofar as it does not subconsciously conflict with learned values, standards or ethics.

In the deepest state, or deep-deep, the subject will remember nothing and will be totally unaware of his surroundings.

To all intents and purposes, the somnambulist is in "sleep" yet will follow each suggestion or command explicitly, He/she will follow posthypnotic suggestions flawlessly.

He/she will hallucinate upon command and evidence complete amnesia at a word from the hypnotist.

In fact, he/she will respond to the hypnotist's directions even if they are absurd or ridiculous, He/she will open his/her eyes, yet remain in the deepest state - and he/she will see whatever the hypnotist directs him/her to see, whether the object is real or imaginary.

At command, his body can change from rigid to limp in a split second. Reflexive tests are followed minutely and perfectly.

There is no questioning the astonishing evidence of hypnosis when observing someone in this state.

In the light or even at times in the medium, a cynical spectator may question the validity of the hypnotic state and perhaps call a given demonstration "role-playing," but with a subject in the deep state this would not be possible.

Many a critic has become a convert to hypnosis after viewing a skilled hypnotist working with a somnambulistic subject.

No one expects all clients to be somnambulists. Subjects who easily drift into "deep-deep" are probably in the one-in-four ratio as found by Dr. Hilgard of Stanford in his hypnotizability studies; and this has been our experience as well.

In view of this, the new hypnotist should not be disappointed because a client fails to reach somnambulism.

Too many new practitioners seem to feel that they are at fault or their technique ineffective because a client or group shows only light or medium trance. With experience, the hypnotist learns that somnambulists are in the minority and that the deepest state is not at all necessary for teaching self-hypnosis.

The preconditioning of a client, before he ever sees a hypnotist, has a great deal to do with his hypnotizability. How he feels about hypnosis, correct or incorrect, will (in part) be determined in your first interview. You will attempt to learn what may affect the receptivity and cooperation of the client.

A person's attitude toward hypnosis will often construct either a good subject or one who needs considerable conditioning and practice. If a client is afraid and has been pressured into seeing you, you can be sure there will be some problems inducing relaxation and trance.
The experienced hypnotist Learns to expect and welcome all types of people from varying walks of life who also differ in degree of hypnotizability.

Hypnosis mp3 Downloads - Play Games - Tennis Golf Life

Hypnosis mp3 Downloads - Play Games - Tennis Golf Life

How One Man Shaped His Destiny Through the Power of Hypnosis

Burbank, California -- November 20, 2007 – Jim Zinger CSP leader and innovator of hypnosis training in the corporate market place and personal success coach announced today that he aims to satisfy the consumers’ “caving” for instant gratification with Hypnosis Audio-on-Demand availability at LuLu.com

Jim Zinger CSP founder and President of Hypmovation Inc., has helped tens of thousands of people become better sales people, lose weight, stop smoking, manage stress, improve self confidence, play sports with excellence, overcome fear doubt and procrastination and experience Life Enrichment through radio, television, corporate seminars, private sessions and audio programs.

Perhaps more remarkable: Jim shaped his destiny through his own products to become a millionaire, swim the Alcatraz Challenge at age 65, overcome his personal fear of chair lift heights and went on to be an excellent skier.

Jim said that Lulu.com opens up a direct worldwide link for the consumer, who has a Need-it-Now mind set, to help solve their problems, with hypnosis, in the present moment. He came to LuLu because he wanted to be in control of all publishing process and found LuLu’s audio-on-demand tools to be fast, easy and, most importantly, free. His hypnosis cds are for purchase at http://stores.lulu.com/jimzinger, in a marketplace filled with other unique and wonderful surprises.

In an interview with Don L. Price, Hypmovation Training Institute, said that hypnosis audio-on-demand is the wave of the future and the future in now. He stated that equally important to giving the consumer instant purchase gratification; all programs provide a preview to aid the consumer in making the right purchase. Hypnosis is truly magical and at the same time clearly explainable and understandable. You can only begin to imagine the positive and dynamic effects at creating your destiny through the power of hypnosis for greater success in life and business.

Link to Hypnosis Audio-on-Demand *: http://stores.lulu.com/jimzinger and http://stores.lulu.com/donprice

You Can't Sell Anybody Anything, Or What's Wrong With This Picture

Professional marketers have long known that we really cannot sell anybody anything, but what we can do is remove the objections that people have to buying.

Simply stated, when you offer somebody the opportunity to participate in your hypnosis training program or any other type of training program and they don’t buy, there are some objections.

You need to know what the objections are so you can remove them. Until you remove the objections, people will not buy the training.

Sometimes people have implied objections that are not overt. For example, if you're offered a $50,000 car for $1,000, a flag raises in your mind that says "I have an objection; the objection is "I don't find the price to be credible, based on what I believe; therefore, I will not buy". I will respond with "What's wrong with the car?"

There may or may not be anything wrong with the car but, based on the perceived values that we have pre-programmed in our minds, we believe there's something wrong with it and don't buy. We simply say "What's wrong with it?"

This is like the game that we play where we look at a picture and things are wrong -- a bird is upside down in a tree, or a car has three wheels, and the caption reads "What's wrong with this picture?"

For us, as human beings, we go through life looking at pictures the way we think they should be, because we have pre-conceived notions of the way things should be.

Self-hypnosis training is so misunderstood that you must assume that people are going to not understand the program or the benefits. That’s why you have to demonstrate the power, and credibility of the program right in people’s faces.

When we present the Hypmovation training opportunity to a prospective client who doesn’t really understand what its power and benefits are, the objection flag raises and they don't buy. To sell the training, you have to remove the objections that they have to buying.

The way you find out what the objections are is to ask. Period!

For as painful as it seems, you must ask. You may not assume; you must ask what's wrong with the picture. Once you know what's wrong, you can remove the objections.

How Savvy Marketers Get Free Web Traffic

Here is a stupid question that most every marketer uses! “Can you use more traffic to your websites?” Want Prof? Click Here Now!

Unless you are Google, Myspace, or eBay then the answer is Yes! Isn’t it?

So that I don’t insult your intelligence let me cut to the chase…

I just discovered a new online tool that generates viral traffic for you automatically, for as many websites as you want. The most amazing thing is that it is FREE, yes FREE… and also you don't need to change much about what you already do.

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And...

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Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

Question: Why would someone pay for cosmetic surgery?
The answer is “To look better (in their own judgment).”

Why not just buy a new face and stick it on? Because you can't buy them, that's why!

Until somebody invents stick on faces, thousands of people each year are stuck. They have to buy a service they don't want called cosmetic surgery. What they want is the benefit of the service called a newer, better looking face.

In reality, we'd rather buy a new face and stick it on. It's a lot easier and less painful than the surgery. Remember that people don't buy hypnotherapy services, they buy benefits.
Facts Tell, But Stories Sell And People Don't Buy Hypnotherapy Services, They Buy Benefits.

In order to sell somebody something, you just have to remember what it is that we're offering. The problem is that, as human beings, we tend to forget facts, and we tend to remember stories. This is an inherent characteristic of the human memory system.

It's not a miraculous revelation. In fact, it's been known from time immemorial. All the great books of religion in the world are written in story form. We teach children using stories, and we do this because stories are easy to remember.

When we want somebody to remember what it is that we're offering them through the use of hypnotherapy, we need to tell stories.

Consider that if you were to be asked right now how much you could remember of what you learned in high school, you would probably say "very little". On the other hand, if you were asked if you could remember your first date, you would probably think for a moment and say "yes".

An interesting question then comes to mind, and that is, since both of these were at about the same period of your life, why is it easier to remember one than the other?

The answer is this. You do, in fact, remember a great deal of what you learned in high school. In fact, you use it every day. You just don't remember it with any degree of specificity, because what you learned was an endless string of facts and data that were to be used in your daily life in your work.

Your first date, however, is a story. There are names, faces, people, and places connected with it. You could probably tell a story and, if you stop and think about it deeply, you can probably recall sounds, and some people can even recall scents and odors.

Therefore, when you're selling hypnotherapy services, it's important, if you want them to remember it, that you put it in the form of a credible story in a prose format if you will, so that it's easy for them to hold onto and remember the story.

All the great books of religion in the world were written in story form. We teach children using stories. Here's a perfect example for you to think about:

You go to the store and see a copy of Good Housekeeping. The headline reads, 25 Ways to Keep the Kids Quiet On A Long Trip in the Car. "Just what I need", you say to yourself.

You buy it for the story and you read it for the copy. Facts tell, but stories sell. The story is in the headline and that's what got you to buy the magazine.

Do you recall the book "How to win Friends and Influence People?" The title is 10% primary message, 90% implication. The implication is that you're going to learn how to win friends and influence people.

That may or may not be true but that's why you purchased the book. Whether you really accomplish the task of winning friends and influencing people is another matter, but the title of the book said you could and you believed it.

You see what you believe, and you buy the book.

The implications of the advertising and marketing of hypnotherapy are:

• Facts tell but stories sell and
• People don't buy hypnotherapy - they buy the benefits.

As you're developing advertising and marketing plans, remember to tell good credible stories about the benefits of your hypnotherapy services, as perceived by the buyer, not you as a seller.

Now! You may be lying in bed tonight and you will hear a little voice inside say maybe I should!

Should What?

Click here NOW!

Pavlov Hypnosis on Animals for the Skeptic!

This eminent Russian physiologist and founder of classical conditioning was not a hypnotist, but in his brilliant work studied the science as applicable to animals.

While observers for years had noted hypnotic effects on animals, Pavlov clearly equated hypnosis with conditioning. His series of scholarly discussions with Sigmund Freud on the subject of hypnosis are now considered classics in the behavioral sciences.

Dr. Pavlov created a new dimension in behavioral conditioning in his experiments with dogs, eliciting salivating with bells and lights, so did he also construe a (then) new aspect of hypnosis.

Pavlov claimed animal hypnosis was a "reflex of self-preservation - if the animal could not seek safety in flight or fight, it immobilized itself, and it seemed this immobility had the power of halting the enemy's attack."

He experimented with inhibitory techniques such as laying dogs on their backs with a monotonous stimuli and in fact hypnotized his dogs to remain in their inert state. He felt that feat was the reflex for inhibiting animals and demonstrated how hypnosis (like sleep) could be brought about by monotonous stimuli.

In the many experiments Pavlov and his associates had with animals to construct behavioral response, they noted the many and varying hypnotic states, degrees or levels exhibited. His contributions to hypnosis and psychology in general are enormous and can never be over-estimated.

It was Pavlov's classical conditioning that led to operant conditioning (Watson-Skinner) and today's Behavior Modification, a new science highly compatible with hypnosis.

_____________________________

Compiled as a text for students entering the advanced HYPMOVATION course in hetero- hypnosis.

Don L. Price listened! Then satisfied his customers’ “caving” for their need and instant gratification!

Hypnosis sessions for sports, sales, stress, weight, smoking and relationships are now available as mp3 downloads. Check out his mp3 store here! You want more out of life and you can have more when you open your mind to the power of hypnosis.

You unquestionably will develop a winning mind set to play the game of life, play the game of golf, tennis or any sport at excellence.

It’s only natural for you to want less stress and be more confident in your life to create wealth, happiness and personal success! You can have it your way - that is what you want isn’t it! - and you can begin now with instant delivery of my hypnosis mp3 download programs. After downloading you can record your mp3 onto cd, mp3 player or just listen from your computer.

Every Tool You Need To Run Your Online Business Is Here

Become The Master Of Your Mind - The Impetus For Driving Your Success

You can ignite the flame of your subconscious
mind to create the motivation for achieving your
goals and coping with change. During these times
of crisis, shocking news of terrorism, biological
warfare and sliding economic conditions you can
transform your thinking and refocus your mind to
achieve extraordinary results in life and
business.

Now, more importantly than anytime in the last 20
years you need to transform your thinking from
reactive to proactive in your business. A
reactive mind is poisoned by the mass weapon of
self-talking ourselves into mediocrity and
failure. A proactive mind comes about through a
simple shift in the way you talk to yourself. By
shifting your thinking you literally transform
your business into higher performance levels and
productivity.


Proactive thinking is critical for achieving
greater success in business today. Your success
will come about with discipline in your strategic
performance marketing and planning. Regardless
of the competition in the marketplace today, we
find there is a greater weakness that prevails
because of complacency and dispirited
entrepreneurs over the fears of the present
economy. Most of who are looking to cut staff,
reduce inventories, eliminate training, and slash
pricing to survive - when in fact they should be
focusing their thinking outside the box with
solutions on how to capture more customer share.


Adopting a proactive mindset means that you solve
your problems before they happen, opposed to
reacting with a bandage approach and scrambling
for whatever market share is out there. You have
no control over the events of the world or
current economic conditions. But you do have
control over how you position through thinking,
strategic performance marketing and planning.


Here are 5 steps to propel your performance and
edge out your competition while driving your
business up several levels.


1. Think of the ultimate strategic objective you
want to achieve. Write out your goals and
objectives and crystallize in your mind how you
will execute to arrive at the results you want.


2. Rework your tactical processes - specific
action you'll use to accomplish you goals.


3. Enroll your entire organization into your
vision and strategic objectives. Help them take
personal ownership of their role for
accomplishing your goals.


4. Leverage and capitalize on the relationships of your clients,
vendors, centers of influence, associations, and
other outside business contacts.


5. Lead with a passion, purpose, plan and the training for
reinforcing the behaviors and skills necessary to
enable everyone to take appropriate action.


Brilliant marketing doesn't always yield big
results - But proactive thinking does.


----------------------------------end


Don L. Price – Sales/Marketing & Positive Change Success Coach, International Speaker, Consultant and Author of Secrets of Personal Marketing Power-Strategies for Achieving Greater Personal & Business Success

Where Myths Saturate our Minds

4 Perilous Myths to Avoid in Your Career and Life

Positioning or should I say extreme positioning has become a critical skill for competing with a sales and marketing edge. It's virtually impossible to remain a recluse wishing that we never had to come out from behind our computers.

Regardless of how compelling technology has become in influencing others to participate in our offerings doesn’t eliminate the need for constant contact with other people. Aesthetic values continue to reach higher levels of importance in the consumers purchasing habits. Like ability of advertisement, first impressions of company facilities, packaging, customer service communications, and yes most importantly, the value created in relationships has serious implications on the continued grow of a business.

Meeting those demands of aesthetic values and favorable impressions on others can be perilous, especially if it becomes an urgent drive. The urgent need to gain approval of everyone is an impossible desire to meet. The bottom line is that people have different tastes and you can't possibly please everyone. If you try, you will find yourself living in a bubble of universal popularity myths -- leading to anxieties and procrastination.

Flying high in your career requires that you see what myth is and what is rational. Dr. William J. Knaus says, "We act on approval-seeking myths to relieve social tensions." "These approval-seeking habits of mind inevitably lead to procrastination as we wait for the myth to become real."

Here are four examples of myths and the rational alternative suggested by Dr. Knaus.

• Myth: Perfect first impression -- A conviction that disaster follows unless you make a perfect first impression. When you feel the pressure of having to make a perfect first impression, your hesitation and uncertainty ruins the impression.
  
• Rational alternative -- Consider that though first impressions are often important, acting natural and showing interest in others is more important in creating a good first impression than worrying about how you are going to come across.
  
• Myth: Perfect articulate person -- The notion that you should not express yourself unless you can do it in a highly articulate style.
  
• Rational alternative -- Remember that ordinary conversations rarely translate into perfectly written text.
  
• Myth: Perfect preparation -- this is the belief that you can not speak up in groups until you have read all the latest important books and completely analyzed all the current news.
  
• Rational alternative -- You learn and contribute more by talking to people about what they know, rather than concerning yourself with discussing the thoughts of book writers and newsmakers.
  
• Myth: Perfect complete comfort -- Idealized prerequisite to social interaction. You avoid any social contact until you feel completely comfortable and at ease. In the end, you procrastinate until the opportunity passes.
  
• Rational Alternative -- Certain amount of discomfort is natural when you meet people for the first time. Feeling awkward is more normal than being comfortable.

Article by Don L. Price

Make Your Audience Hunger For More!

Regardless, if your goal is to make a sale or educate. You don’t want to fall prey to the mistakes that many presenters make -- loading us down with piles and piles of information and communication hodgepodge. Excellent presentations are designed to anchor in the key points that are relevant for influencing the listeners to take some kind of action.

When you make a presentation to a committee, corporate board of directors or presenting an all day seminar, your aim is to accomplish two very important goals. First, it is crucial that your audience walk away with a “Top of the Mind” memorable experience. Second, you want to influence your audience to take an immediate or future action. Every, presentation should have an outcome and action steps for your audience to take.

For us to accomplish those two goals we need to help the audience focus-in on our presentation so that we touch and communicate with the head and heart of our audience. Effectively, we want to mesmerize, hold their attention and filter out any outside distractions that would compete with our presentation and desired outcome.

We are visual beings by nature. Our eyes, being the most powerful information conduit to the brain, are always in motions feeding us images and disrupting our thought processes. People have limited attention spans and information processing capabilities. Therefore, we as presenters need to simplify the communications to hold attention for influencing the thinking of our audience.

I use a very powerful communication technique that anyone can apply with their very next presentation to accomplish extraordinary results. Your presentation and visuals will communicate faster, clearer, better and be more congruent -- eliminating the communication hodgepodge that so many presenters use.

First, reduce all you visuals to pictures and either eliminate words and numbers altogether or reduce them to three or less per visual. Visuals should be used as anchors to support your key points that you want your audience to remember.

Second, your visuals must be associated in some ridiculous and/or illogical way for transferring key points and word phases for your audience to remember and retain your information.

A simple example is: You are giving a financial report showing an increase in earnings for your division. You could use a rising balloon lifting a building block, showing the percentage of increase stenciled in the block, giving your audience and image of growth and profits. Visuals that are your typical bar charts, graphs, and lines of words are boring and have a lesser impact connecting with your audience. Whereas, ridiculous and/or illogical visuals add retention, entertainment, and can illustrate with greater impact the benefits, not just facts and figures of your presentation.

Third, support your key points and visuals with a story.

Here’s how it works:

In delivering a presentation, recently to a group of sales people, one of my key points was that we have to understand our customers buying strategies and buying incentives for us to influence them to make a purchase from us. The visual that I used (now visualize this in your mind) was a man peering over a chessboard with his chin snuggled on his tightly clutched hands with a very pensive look in his eyes. The picture was stretched and elongated to exaggerate the image to influence the inner thinking process that our customers go though in their decision-making.

I then illustrated the point with a story of how one of my clients went about uncovering his clients’ strategies, buying incentives and how this same presentation process helped him get the sales and acquire a major key account for his company. Most importantly during the story I explained how my client was able to fine out what would create a win situation for his client. That gave way, for transitioning, to the next key point and slide in the presentation.

The visual was dynamic in that it supported the key points and anchored the story in the mind of the audience. The story used was linked back to the visual and was congruent with the key points.

This presentation process reinforces your points and makes them easy to understand. You can take any subject from a ten-minute annual report presentation to an all-day training session and use this approach of structuring your presentations. When you substitute lines of words, boring bar charts and graphs, with key points, supportive stories anchored with ridiculous visuals, you make it easy for your audience to assimilate, focus, remember and become engage and mesmerized with your material.

***********************END****************************

Don L. Price -- Business and Positive Change Strategist --
International Speaker and Author – He speaks on Optimizing Your Power to Succeed, with Strategic Performance Marketing and Closing Power, Winning Presentation Techniques and Life Enrichment.
Don can be reach at: 1800Succeed (800-782-2333)

If you want the Gold -- You have to develop the habits of winning!

We tend to look at champions like Michael Jordan who makes the game of basketball look easy, while rarely giving consideration to the endless hours of work at practicing that which makes winning possible. We don't see the years of training, practice and the power of concentration that made great champions who they are.

All champions pay the price in the action they took before expecting to reap the benefits and rewards. Success in any undertaking comes from developing habits that play important supporting roles in our lives.

In sales and marketing good habits make complex and repetitive acts possible without having to constantly stop and think about them. Good habits that are goal supporting will make life more enjoyable, while other habits will create a life of regret, anger, displeasure, frustration and lead to a destructive personal life and professional career.

Sales super stars have learned to overcome the habits of destruction by suppressing bad habits with productive behaviors that makes winning in sales possible. There are two common denominators in becoming a winner and Sales Super Star.

First: Develop the habit of becoming a master prospector for new customers

Second: Create a habit of asking. If you don't ask…You don't get.

William Schreyer, former Chairman, of Merrill Lynch, tells this story: **It seems there was a pretzel stand out front of an office building in New York. One day a man came out of the building, plunked down a quarter, and then went on his way without taking a pretzel. This happened every day for three weeks. Finally, the old lady running the stand spoke up: "Sir, excuse me. May I have a word with you?" The fellow said: "I know what you're going to say. You're going to ask me why I give you a quarter every day and don't take a pretzel." And the woman said, "Not at all. I just want to tell you the price in now 35 cent."

**John M. Capozzi --"If You Want The Rainbow…You Gotta Put Up With The Rain"

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The Alcatraz Challenge

Nothing Sells Like Repetition

Marketing and advertising has long used techniques based on self-hypnosis. Savvy Marketers know that a message repeated again and again can sink into the deepest subconscious level of a person's mind. Repetition of a message is so effective in triggering self-hypnosis that we begin to hum or sing those Madison Avenue advertising jingles. Example: When I say "Spearmint Gum" your mind probably thought of "Double Your Flavor, Double Your Fun".

Competition is the hallmark of all Marketing and Sales and it is essential to be focused, strong, full of energy and motivated to be a success. Therefore, we can use self-hypnosis in the same way Madison Avenue dose to create our own ads and advertise to ourselves messages that propel us to greater achievement and peak performance. We all experience self-hypnosis frequently in everyday life in such diverse activities as day-dreaming, jogging, prayer, reading, listening to music, meditation, or even driving the freeways.

Self-hypnosis offers a unique opportunity for the marketing and sales professional to give themselves positive messages that will influence in a positive way their thinking, attitudes and behaviors.

**Use self-hypnosis to transform many of your fears, concerns and anxieties into strengths.

**Use self-hypnosis to transform negative thoughts into positive action and watch your sales and career take a quantum leap.